Augmented reality (AR) and Virtual Reality (VR) bridge the digital and physical worlds. They allow you to take in information and content visually, in the same way you take in the world. AR dramatically expands the ways our devices can help with everyday activities like searching for information, shopping, and expressing yourself.
VR lets you experience what it's like to go anywhere — from the front row of a concert to distant planets in outer space. Augmented Reality can put answers right where your questions are, overlaying helpful visual content and information on your real world. Google Lens helps you search and do more with what you see.
VR works by tricking your brain. The headsets create a boundary-less 3D virtual environment. When you look at your TV, you see its edges. There’s no confusion about where the screen ends and the real world begins. A virtual reality headset, however, blurs the distinction between your actual surroundings and the images on the screen.